Outdoor Promotion

MTR Advertising

MTR is Hong Kong's largest public transportation system
, with over 4.2 million journeys made daily.

The subway is Hong Kong's largest public transportation system, with over 4.2 million journeys daily. Subway advertising includes ads in subway cars, platforms, and surrounding areas, leveraging high foot traffic to reach many commuters and travelers. Ads can take various forms, such as lightbox ads, elevator posters, window stickers, exit stickers, and in-car TV ads, offering flexibility and diversity. Clients can choose different stations for ad placement, targeting their audience more precisely.

Benefits of MTR Advertising

High Exposure

The subway system attracts millions of passengers daily, allowing ads to reach a large audience quickly.

Precise Target Audience

Commuters are often office workers and families with stable purchasing power, making them ideal for promoting products and services.

Extended Contact Time

Passengers spend considerable time in the subway, whether waiting, riding, or transferring, providing longer exposure for ads.

Variety of Ad Formats

Subway ads come in various formats, including static posters and dynamic videos, allowing businesses to choose the most suitable method.

MTR 位置概覽

四封燈箱

地鐵地鐵站內柱身或大堂四面燈箱廣告，曝光率高，吸引過往乘客目光，提供全天候清晰展示，適合品牌推廣。

十二封燈箱

地鐵站內具視覺衝擊力，十二封燈箱連續展示，適合品牌講故事或產品系列宣傳，吸引乘客駐足。

電梯牌組合

地鐵站內電梯旁上下位置廣告牌，形式多樣，吸引乘客目光，適合品牌展示日用品或服務資訊。

電子螢幕

地鐵站內電子螢幕具高曝光度，提供動態日用品或服務資訊，吸引視線，適合品牌推廣及促銷活動。

Benefits of Choosing Our

MTR Advertising

Our experienced team tailors advertising solutions to your brand's needs. Our design team creates custom ad concepts to capture your target audience's attention. We offer flexible placement options, selecting the best ad locations and formats based on budget, audience, and region, ensuring your ads reach the right consumers.
From planning to execution, we provide comprehensive support for smooth operations. We also update market trends and audience behavior analysis to help you make informed decisions, keeping your brand at the market's forefront. Choose us to make your brand stand out.

FAQ

在地鐵廣告投放期間，如遇到廣告損毀、燈箱故障或內容錯誤等突發情況， 我們會即時與地鐵廣告管理單位（如港鐵MTR）聯絡，安排維修或更換。我們設有廣告監察機制，確保廣告展示期間維持最佳效果，保障客戶品牌形象。如有需要，我們亦會提供補時或補貼方案，務求達致最理想的廣告成效。

地鐵廣告的安裝通常安排在非繁忙時段或深夜進行，以配合港鐵的營運時間和安全規定。一般燈箱或牆貼廣告的安裝約需1至3小時，視乎廣告類型及尺寸而定。整個過程由專業團隊負責操作，不會對地鐵運行造成影響，亦符合所有安全標準。

地鐵廣告的展示時間一般以週為單位，最短為7天，亦可按客戶需求延長至1個月或以上。不同地點及媒體形式展示時間略有不同， 我們會根據您的推廣計劃，建議最合適的時段及地點，提升曝光效果與投資回報。

地鐵燈箱廣告常見尺寸包括：
• 四封燈箱：99cm (高) x 150cm (闊)
• 十二封燈箱：150cm (高) x 299cm (闊)
我們會為您提供正確尺寸指引及設計規格，確保廣告畫面完整展示且符合港鐵規定。

地鐵廣告類型多樣，主要包括：
• 車站廣告: 燈箱廣告、海報電梯廣告、數碼屏幕、出口宣傳牆身貼、大堂Digital Panel
• 車內廣告: 車窗貼紙全列車包裝廣告、車廂電視廣告
我們熟悉各類廣告位置與價目，能根據預算與目標受眾，建議最具效益的投放方案。