Creative Promotional Campaign
Client : MIRO BRA
To celebrate MIRO BRA’s 5th Anniversary, we planned the “GIMME FIVE” mobile giveaway campaign with prizes worth up to HK$150,000. The promo truck toured multiple districts, drawing strong public participation through on-site registration and interaction. The campaign successfully boosted social engagement, drove foot traffic to stores for gift redemption, and supported overall sales performance.
Event Planning
• Developed the overall “GIMME FIVE” campaign plan and flow
• Planned the truck route across key districts to attract footfall
• Set up WhatsApp QR code registration to capture customer contacts
• Planned the truck route across key districts to attract footfall
• Set up WhatsApp QR code registration to capture customer contacts
Mobile Promo Truck
• Volkswagen vintage Type-2
• Unique side-opening design for easy distribution and display
• Transformed into a mobile showroom to enhance brand experience
• Unique side-opening design for easy distribution and display
• Transformed into a mobile showroom to enhance brand experience
Promoters
• Engaged with participants and introduced the campaign on-site
• Assisted with QR code scanning, instant registration, and redemption guidance
• Distributed gifts and vouchers to drive participation
• Assisted with QR code scanning, instant registration, and redemption guidance
• Distributed gifts and vouchers to drive participation
Lead Generation
• Increased social engagement (likes & follows)
• Collected customer WhatsApp contacts for follow-up
• Drove store visits for gift redemption to improve conversion
• Collected customer WhatsApp contacts for follow-up
• Drove store visits for gift redemption to improve conversion
Production & Setup
• Truck body printing and production aligned with the anniversary theme
• Produced props and display boards to boost on-site visibility
• Arranged beverages/materials and coordinated giveaway distribution
• Produced props and display boards to boost on-site visibility
• Arranged beverages/materials and coordinated giveaway distribution
On-site Management & Logistics
• On-site coordination and manpower management
• Handled unexpected issues to keep the campaign running smoothly
• Managed delivery and replenishment of campaign materials
• Handled unexpected issues to keep the campaign running smoothly
• Managed delivery and replenishment of campaign materials
