Digital Messaging
Boost Brand Visibility
Precise Audience Reach
Increase User Interaction
Data-Driven Marketing
Enhancing Brand Exposure Through Targeted Display
For our mall promotion campaign, the team supported the planning of Wi-Fi advertising solutions and provided recommendations based on venue environment and target audience. The overall execution was smooth and helped deliver promotional messages effectively.
Flexible Support for Store Promotion Campaigns
For our multi-store promotion campaign, the team assisted with Wi-Fi advertisement content arrangement and display planning, while providing technical support throughout the process. The communication was smooth and adjustments were handled efficiently.
Improving Brand Interaction Experience
The team provided Wi-Fi advertising support for our brand promotion campaign, assisting with content arrangement and display optimisation. Users could access brand information during network connection, helping enhance overall promotional interaction.
Wi-Fi hotspot advertising displays brand messages, offers, event information or other promotional content through the login or welcome page when users connect to Wi-Fi at a specific venue.
After completing the required connection steps, users can access the Wi-Fi, while brands can also use page links to direct interested users to a designated website.
Wi-Fi hotspot advertising displays promotional content when users actively connect to a network, allowing brands to deliver relevant offers or event information based on the venue and usage context.
Depending on the platform’s supported features, businesses can also include website links, coupons, membership registration or event pages to encourage users to learn more about the brand and participate in promotions.
Wi-Fi hotspot advertising is suitable for industries and projects that want to reach on-site visitors or travellers, including:
- Retail
- Food & beverage
- Travel and hospitality
- Entertainment
- Exhibitions
- Shopping malls
- Real estate projects
- Large-scale events
If travellers are the target audience, priority can be given to venues and hotspots commonly used by visitors. Actual audience reach still depends on the venue profile and Wi-Fi usage, and not every hotspot is primarily used by travellers.
Wi-Fi hotspot advertising can be used at venues that provide guest Wi-Fi, including:
- Shopping malls and retail stores
- Restaurants and cafés
- Hotels
- Exhibition venues and event spaces
- Entertainment venues
- Other locations offering guest Wi-Fi
Available venues, coverage areas and advertising formats depend on the hotspot network, venue arrangements and available campaign dates.
We generally recommend confirming the campaign around 2–4 weeks before the planned start date to allow time for venue selection, availability checks, material preparation, login-page setup and connection testing.
More preparation time should be allowed if the project involves new hotspot equipment, venue approval, a customised login flow, membership system integration or simultaneous campaigns across multiple locations.
Clients generally need to provide the following materials and information:
- Brand logo: Used to identify the brand on the page.
- Key visual: Product images, event visuals or other advertising artwork.
- Promotional copy: Main offer, event information and validity period.
- Call-to-action text: For example, “View Offer” or “Register Now”.
- Destination link: The website or event page users will visit after clicking.
- Relevant terms: Offer restrictions and other information that needs to be displayed.
Image dimensions, aspect ratios, formats and file-size limits must be confirmed according to the hotspot platform and login-page requirements. We recommend obtaining the specifications before production to avoid important content being cropped or displayed incorrectly.
