Creative Promotional Campaign
Client : VOLVO
The V40—one of VOLVO’s most highly anticipated models of the year—held a test-drive day at the Hong Kong Science Park.
We supported pre-event promotion, and produced and coordinated the full event rundown on the day.
Event Teaser
• Leaflet distribution to nearby residential estates
• Media and online pre-event promotion
• SMS targeting by district, gender, and behavioural insights
Production & Setup
• Installation and removal of advertising placements, plus production
• iPad rental service
• Event props and display board production
Venue Setup & On-site Management
• Vehicle entry coordination and positioning
• On-site layout planning and setup
• Crowd flow management on the event day
Models
• Distributed promotional materials
• Conducted surveys and distributed gifts
• Greeted and assisted guests on arrival
Event Coverage
• Event photos
• Event video
• Highlight reel editing
