Creative Promotional Campaign

Client : Spark English

Spark English launched a kid-friendly street promotion with interactive games and colourful setups designed to attract families. Children could join simple challenges to win gifts, while parents learned about course highlights and on-site offers—boosting brand awareness and driving enquiries.

To enhance the experience, we prepared customised props, coupon design and printing, balloon decorations, and freshly made caramel popcorn served in branded popcorn cups—creating a lively atmosphere and strong photo moments for engagement.

Campaign Planning

• Designed a complete campaign plan and run-down
• Created kid-attracting setups to encourage participation
• Developed game flow with giveaways to boost engagement

Display & Production

• Produced event props and promotional boards
• Designed and printed coupons
• Decorated with balloons and a branded display counter

Custom Outdoor Games

• Custom “Colour Challenge” game concept
• Produced easy-to-join paper-based games
• Rewarded participation with colour pencils

On-site Giveaways

• Fresh caramel popcorn with branded popcorn cups
• Custom rainbow balloons
• Personalised colour pencils

Promoters

• Assisted children in joining games and collecting gifts
• Explained course details and offers to parents
• On-site registration for a free trial lesson