Creative Promotional Campaign

Client : China Goldjoy

China Goldjoy partnered with Samsung to offer exciting giveaways for new customers! We launched a street promotion in Causeway Bay featuring account-opening incentives, and created a fun mini game, the “Sanyang Tic-Tac-Toe Shooting Challenge,” to engage the public with an approachable, friendly concept and build positive brand sentiment.

Campaign Planning

• Designed a complete campaign plan
• On-site account-opening support
• Game participation with giveaways

Display & Production

• Produced event props and promotional boards
• Printed and produced branded ice buckets
• Balloon production and on-site decoration

Custom Outdoor Game

• “Sanyang” tic-tac-toe shooting game
• Custom fence design and production
• Game rules and scoring system

On-site Giveaways

• Sourced drinks and ice
• Custom gradient water bottles
• Purchased supermarket cash vouchers

Promoters

• Assisted participants with the game and distributed gifts
• Explained account-opening details and offers
• Proactively invited passers-by to register and follow social media