Creative Promotional Campaign
Client : Skin Laundry
Through on-ground promotion and on-site engagement, we boosted foot traffic and brand exposure for Skin Laundry’s Causeway Bay branch, attracting potential customers to experience the 15-minute Glow Light Facial treatment, while driving on-the-spot conversions and membership sign-ups.
Campaign Planning
• Localized street promotion around the branch
• Distributed trial samples and exclusive discount vouchers
• Introduced treatments on-site and guided customers to book/store visits
Display & Production
• Mobile promo counter setup
• Production of event props and advertising boards
• Voucher design and printing
Promoters
• Explained Skin Laundry’s treatment features and benefits
• Guided customers to collect vouchers and make bookings
• Assisted customers with membership registration
Campaign Results
• Increased store foot traffic and treatment trial participation
• Boosted membership sign-ups and customer data collection
• Strengthened brand awareness within the target district
On-site Support
& Logistics Management
• On-site management and real-time support
• Handled contingencies and optimized event flow
• Coordinated delivery and replenishment of event materials
Post-campaign Follow-up
• Organized on-site registration data
• Summarized distribution volume and sign-up figures during the campaign
• Captured highlights and shared content on brand channels to sustain momentum
