Creative Promotional Campaign

Client : Qiao Shou Workshop

To celebrate the grand opening of Qiao Shou Workshop’s new Hang Hau store, we hosted a street promotion at Hang Hau MTR Station featuring on-site registration incentives and branded fan giveaways, attracting strong neighbourhood engagement.
Promoters wore custom aprons and chef hats to highlight the brand’s “handmade buns” identity, while assisting registrations and explaining the offers on-site—successfully boosting brand exposure and in-store footfall.

Event Planning

• Developed a full promotional plan
• Designed an eye-catching activation flow to engage passers-by
• Like & follow to receive coupons, handmade bun giveaways, and branded fans

Advertising Setup

• Custom-made Japanese-style beef sandwich–shaped promotional fans
• Produced event props and branded display boards
• Mobile promotion booth setup

Gifts & Engagement Design

• Integrated signature bun elements into fan design to strengthen recall
• Like & follow to receive coupons, redeemable for buns in-store
• Designed interactive flow to increase engagement and brand affinity

 

Promoters

• Wore branded aprons and chef hats to strengthen brand identity
• Assisted like & follow steps and distributed coupons and fans
• Explained the new store offers and signature food items on-site

Management & Logistics

• Managed crowd flow and monitored the on-site activation process
• Same-day delivery and replenishment of fans and event materials
• Guided participants to redeem gifts in-store