Creative Promotional Campaign
Client : Maxim’s MX
To support Maxim’s MX in recruiting new talent, we set up street recruitment booths across multiple communities to create an interactive platform where the public could learn about job opportunities on the spot.
The activation featured a mobile recruitment station with branded setup. Promoters introduced job roles and application procedures on-site, successfully driving strong enquiries and sign-ups—improving recruitment efficiency while enhancing brand image.
Event Planning
• Designed a full recruitment activation plan
• Set up mobile recruitment booths in local communities
• Enabled on-site job information sharing and application registration
Advertising Setup
• Designed and produced a branded mobile recruitment booth
• Produced event props and branded display boards
• Designed and printed job brief leaflets
Promoters
• Wore branded uniforms to reinforce a professional image
• Explained job roles, benefits, and application steps on-site
• Assisted with enquiry handling and registration form completion
Management & Delivery
• On-site management
• Handled contingencies and resolved issues promptly
• Managed delivery during the activation period
Follow-up
• Consolidated all on-site registration data
• Summarized distribution volume and total sign-ups
• Prepared an internal post-event performance report
