OUTDOOR PROMOTION
Mobile promo trucks are seen as a new-generation mobile outdoor medium
—an efficient tool with wide coverage
Our mobile promo trucks travel across all 18 districts in Hong Kong every day, continuously delivering your brand and product messages to the public. With flexible, all-round “interactive messaging” and product promotion, they provide broad coverage while staying highly adaptable. Routes and key locations can be adjusted based on your target audience and real-time feedback, helping boost brand awareness and influence within priority areas—making mobile promo trucks an essential option for brand promotion.
What a Mobile Advetising Truck Can Do
High Exposure
Mobile promo trucks showcase your message on Hong Kong’s busiest streets, attracting attention at close range and maximizing visibility and reach.
Targeted Reach
With flexible routing, trucks can focus on your priority areas and audiences—such as business districts, residential zones, or tourist hotspots. Routes and time slots can be planned using audience insights to improve relevance and efficiency.
Strong Visual Impact
Equipped with large-format visuals or digital screens, mobile ad trucks create dynamic, eye-catching exposure on the move. Bold colors and creative designs help your message stand out and stay memorable.
Promote Offers & Campaigns
Ideal for launches, discounts, and limited-time deals. Trucks can quickly cover your target areas, and can also work with street promoters to communicate offers and drive action—boosting acceptance and sales.
Mobile Ad Truck Service
Use Cases
Mobile promo trucks play an important role across industries and campaign types.
Choose FlyerKing
Mobile Ad Truck Service
FlyerKing’s mobile promo trucks combine multiple promotional formats with professional support to deliver impactful results. We provide a one-stop service covering campaign planning, truck styling, visual design, and full execution support.
Equipped with advanced facilities—including LCD displays, wireless connectivity, LED scrolling banners, and optional product display windows—our mobile promo trucks help brands boost visibility, engagement, and market influence efficiently.
Mobile Promo Truck Service Add-ons
Gifts & Sample Giveaways
Distribute small gifts or samples to attract engagement and help the public build a positive impression of your brand.
Social Media Engagement
Encourage participants to LIKE or share on your social channels to boost online exposure.
Street Promoters
Use promoters with the truck backdrop and sound system to engage the public directly.
Interactive promotion helps increase awareness and drive sales.
Online Recap Content
We report the campaign with on-site photos and updates. Images can be reused for follow-up online promotion across multiple channels.
Mobile Ad Truck Service Client Stories
Mobile Ad Truck Sparks Family Engagement
We partnered with FlyerKing for a mobile ad truck campaign and the overall results were excellent. They designed the truck visuals based on our brand image and produced well-made giveaway items, which encouraged passers-by to join in and remember our brand. The team also recommended high-traffic locations for driving and stops based on our target audience, making the campaign more effective. Before, during, and after the event, they supported the campaign with social media posts to extend reach both online and offline. Throughout the project, they followed up quickly and proposed creative, practical solutions aligned with our budget and goals—highly suitable for brands that value interaction and experience.
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Marketing Department / FUJIFILM
Mobile Ad Truck Creates On-site Buzz
FlyerKing planned a highly engaging mobile ad truck activation for us. The overall design was tech-forward and highlighted our brand’s innovative image. Based on our budget and objectives, they set up interactive elements like a “5G knowledge quiz” and brand ambassadors distributing SIM trial packs, attracting strong participation. The truck visuals were tailored to our requirements and stood out on the street. The suggested route covered high-traffic areas such as Central, Admiralty, and Sha Tin, while social media teasers, live updates, and post-event recap helped expand online reach. Execution was smooth, support was fast, and the result deserves a five-star rating—highly recommended for brands that want quick awareness and strong interaction.
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HK Marketing Director / China Mobile
A Fresh Experience for the Women’s Market
We chose FlyerKing for a women’s lingerie brand mobile ad truck campaign, and the overall results met our expectations. They designed the truck visuals to match our positioning and produced practical giveaway items, attracting female consumers to engage and learn more about our products. The team recommended the best high-traffic locations based on our audience distribution, improving campaign efficiency. During the activation, promoters interacted on-site and ran simple games to create a relaxed, enjoyable brand experience. They also supported the campaign with multiple social media posts before, during, and after the event to extend exposure. Highly suitable for brands that care about image and want to reach the women’s market effectively.
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Marketing Department / MIRO BRA
Frequently Asked Questions
Are there limits on operating hours for a mobile ad truck?
Standard operating time is up to 8 hours per day. Common time slots are 10:00 AM to 10:00 PM. Overtime can be arranged if needed (typically +HK$200–$300 per hour, depending on vehicle type).
Which areas can the mobile ad truck cover?
The service covers all 18 districts across Hong Kong Island, Kowloon, and the New Territories. You can specify routes or priority areas (e.g., Mong Kok, Causeway Bay, Sha Tin) to target specific foot traffic and audiences.
Does the rental include a driver and maintenance support?
Yes. Rental includes a professional driver for the standard 8-hour shift (e.g., 10AM–6PM or 10AM–10PM). Overtime can be arranged and charged hourly. Vehicles are maintained regularly, and basic technical support can be provided during the campaign if issues arise.
What vehicle types are available?
Available options include:
• Light promo truck: sound system, lighting, 32″ TV, solar power, Wi-Fi
• Showroom promo truck: 65″ TV, indoor/outdoor audio, lighting, Wi-Fi
• LED promo truck: large LED screen (138″x67″), audio, lighting
• Mascot promo truck: ideal for cartoon-themed activations, includes mascot setup
• Ice-cream truck: can distribute ice cream to attract crowds
• Capsule-toy (gacha) truck: strong interaction, great for brand activations
• Fancy Van / VW T2 vintage style: perfect for artsy or retro campaigns
What content formats are supported? Any file or duration limits?
Our mobile ad trucks are highly compatible with different content formats. We mainly support MP4 video playback, and can also run image slideshows, animated text overlays, and audio paired with visuals (for more advanced motion effects, please consult our technical team in advance).
There are no extra content duration restrictions—content can loop within your booked service time. For example, with an 8-hour booking, you may provide a 10-minute video loop, or mix images and short videos in rotation, with flexible sequencing to match your campaign rhythm.
2. How bright and clear is the screen? Can it stay visible in strong daylight or at night?
Our trucks are equipped with high-resolution LED displays (1920×1080 or above), delivering clear details and accurate colors—so content remains readable even from a distance.
How long is the daily run time? Does it include parked promotion time?
The total daily service time is 8 hours, including parked promotion time. Typical arrangement:
• While driving (on the road), the screen will pause to avoid distracting other drivers or pedestrians;
• At designated spots (e.g., mall entrances, plazas, near bus stops), the vehicle will stop and the screen will play the ads continuously for maximum exposure.
How far in advance should we book? Can you arrange urgent bookings (e.g., within 3 days)?
We recommend booking 1 month in advance so we can reserve vehicles, plan routes, and wrap the truck if needed.
For urgent requests (e.g., within 3 days), please contact our sales team to check availability:
• If vehicles are available and the route requires no complex approvals, we can arrange an expedited campaign;
• If vehicles are tight or urgent permits are required, we may not be able to guarantee it, but we will propose alternatives (e.g., adjusting time slots or narrowing the route). Additional fees may apply and will depend on actual arrangements.
Are routes fixed or customizable? Can you plan routes based on target audiences (schools, malls, residential areas)?
Routes are fully customizable—not fixed. We can plan flexibly based on your target audience and campaign needs.
Examples:
• For students: route via university zones (e.g., HKU, HKBU) or school-heavy areas (e.g., Kowloon Tong);
• For families: focus around major malls (e.g., New Town Plaza, Harbour City) and nearby residential areas (e.g., Tseung Kwan O, Tin Shui Wai);
• If parking is needed near/inside campuses or private estates, we can help confirm permit requirements (school admin / property management) and guide the application process to ensure compliance.
During pre-planning, share your preferred areas and we’ll optimize the route using footfall density and accessibility, then execute once confirmed.
If we need to change route or time last minute, how much notice is required?
Please request changes at least 1 day (24 hours) in advance so we can notify the driver, replan the route, and confirm the updated locations.
Can you deploy multiple trucks as a convoy? What scenarios work best?
Yes. Multiple trucks can be deployed as a convoy to create stronger visual impact and wider exposure. Suitable scenarios include:
• Seasonal marketing: e.g., Christmas—3–5 trucks in Tsim Sha Tsui / Causeway Bay to build festive momentum;
• Major brand events: product launches or anniversaries—convoy around venues (HKCEC / hotels) to attract attention and guide traffic;
• Community promotion: new store opening—multiple trucks cover nearby estates to increase local penetration;
• Public campaigns: environment or road safety—district-wide collaboration to raise awareness;
• Trade show traffic: e.g., electronics fairs—convoy near venues and MTR exits to drive attendance.
Convoy scale (e.g., 2–10 trucks) can be planned based on budget and coverage needs, and we will provide dispatch arrangements for orderly execution.
Can the mobile ad truck work with other promo formats (leafleting, mascots, etc.)?
Yes. We support integrated campaigns to build a multi-touch experience:
• Truck + leafleting: when the truck stops, promoters distribute flyers nearby and guide passers-by to the on-truck message (e.g., scan QR for offers);
• Truck + mascot interaction: mascots take photos and interact beside the truck while brand videos loop on-screen;
• Truck + pop-up booth: set up a small booth (subject to venue approval) for sampling or demos while the truck plays product content—combining “visual + experience” for stronger conversion.
We can customize based on your industry—e.g., F&B with tasting, education with consultation counters—to maximize impact.
Can you run campaigns during holidays (Christmas, Lunar New Year) or major events (Victoria Harbour countdown)?
Yes. Holidays and special events (Christmas shopping season, Lunar New Year fairs, New Year’s Eve countdown, Hong Kong Book Fair, etc.) are peak periods for mobile ad trucks. We can reserve vehicles in advance to meet your campaign needs.
For specific events (store opening, product launch), can the truck be parked for static display near the venue?
Yes. For openings, launches, pop-ups, and similar events, the truck can act as a “mobile promo station” and be parked near the venue (storefront, exhibition entrance, designated plaza area) to play your ads continuously and attract crowds.
What types of clients are best suited for a mobile ad truck?
Mobile ad trucks work well for these clients and scenarios:
• Retail & FMCG: new stores, beauty shops, supermarkets—quickly build local awareness and drive nearby footfall;
• F&B: openings and new items (tea, fast food)—promote around malls and office clusters to trigger immediate purchase;
• Property & home living: new launches or promotions—target specific estates or premium districts;
• Events & exhibitions: concerts, exhibitions, markets—short-term traffic-building via巡 around MTR exits and malls;
• Education & training: language schools, vocational training—target students and office workers near campuses and business areas;
• Anniversary & sales seasons: bank card offers, telecom plans—citywide coverage to scale impact;
• Public & community campaigns: government/NGOs—environment, safety, and community info around estates and schools.
Best for campaigns needing “high mobility + strong visual impact”, or for reaching specific areas without fixed ad inventory.
If the following weather warnings are issued, arrangements are as follows
• Under No.1 or No.3 Typhoon Signal, and Red Rainstorm Warning: service continues as normal.
• Under No.8 Gale or above, and Black Rainstorm Warning: all services will be suspended or cancelled starting within 2 hours before the Observatory’s announced expected hoisting time.