OUTDOOR PROMOTION
Digital Out-of-Home (DOOH),
is the digital upgrade of traditional outdoor advertising!
DOOH (Digital Out-of-Home Advertising) uses high-tech display formats such as LED screens and digital billboards to deliver dynamic ad content in high-traffic environments—public areas, transport hubs, shopping malls, and major commercial zones. Compared with static outdoor ads, DOOH is more eye-catching, supports real-time content updates, and can integrate interactive features (e.g., touch, AR, QR codes) to boost audience engagement. With data-driven optimization, DOOH helps refine placement strategy and reach target audiences more effectively—making it a powerful tool for modern marketing.
Key Benefits of DOOH Advertising
High Visibility
Bright screens and dynamic motion content naturally attract attention and significantly boost impressions. Even in daylight or strong ambient light, your message stays clear—so audiences can recognize it from a distance.
Flexible & Interactive
Update creatives anytime to keep messaging timely and accurate. With touch, sensors, AR, and QR codes, DOOH can easily support different campaign needs—creating immersive experiences and stronger brand recall.
High Foot Traffic
Ads are placed in high-traffic hotspots—such as Tsim Sha Tsui and Chungking Mansions—helping your campaign reach large daily audiences in real-world environments.
Stronger Brand Image
With high-resolution visuals and creative storytelling, DOOH brings your brand to life—projecting a modern, professional image while increasing market awareness and influence.
Recommended Use Cases
DOOH plays a key role in boosting brand awareness and attracting target audiences.
It’s an efficient marketing tool that can strengthen your market presence, expand reach, and drive real results.
What makes our DOOH service stand out?
We focus on efficient, targeted ad delivery. Our DOOH service combines a quality screen network with smart ad management—so your message appears in the right place, at the right time. With placements across multiple high-traffic hotspots in Hong Kong (malls, transport hubs, and key business districts), plus professional design support, we help your content look better and perform stronger. We also offer flexible packages that can be tailored to your budget and target audience, maximizing campaign impact. Choose Flyer King for high exposure, end-to-end management, and a smoother path to your marketing goals.
DOOH Advertising Campaign Workflow
Needs Analysis
Understand goals and budget, define campaign direction
Campaign Planning
Plan screen format, placement, schedule, and content based on needs
Content Management
Create and manage assets to match the campaign theme and objectives
Technical Support
End-to-end technical support and maintenance for smooth playback
DOOH Service
Client Stories
Expert Advice, Results Beyond Expectations
We partnered with Flyer King to launch an animated brand ad, and the overall result exceeded expectations. They quickly understood our brand tone and proactively proposed creative concepts that made the story more engaging. The animation was eye-catching and clearly delivered our key message. Placement was also well selected—high-traffic locations that significantly improved exposure. Their technical team handled everything smoothly, from format conversion to on-screen testing, ensuring stable playback. Communication was clear, follow-up was detailed, and responses were fast—giving us real peace of mind, especially for brands that need creativity and storytelling.
Marketing Department / Keeta
Strategic Planning, Higher Engagement
We chose a polished static ad for promotion, and Flyer King’s design team was highly experienced—able to communicate our offer clearly within limited space. They designed a visually attractive yet functional layout that matched our brand colors and campaign theme. Displayed in high-traffic areas, the ad successfully captured attention and drove real conversions. They also supported technical coordination to ensure smooth QR scanning and arranged on-site testing, so every detail was accurate. Overall, the service was comprehensive—strong creativity, reliable execution, and efficient communication—ideal for brands that need precision marketing.
Marketing Department / Shopback
Flexible Scheduling, Stronger Brand Exposure
Flyer King produced a short video ad for us and arranged playback across multiple high-traffic locations—results were excellent. They helped shape the video concept with a fast-paced rhythm and strong visual impact, which encouraged passersby to stop and watch while boosting brand exposure. Their technical support was also solid: they ran playback tests in advance to ensure clarity in both visuals and audio, and optimized output for different screen systems. Throughout the project, follow-up was proactive and fast, with helpful optimization suggestions—especially suitable for brands seeking dynamic formats and high engagement.
Marketing Department / Uber
Frequently Asked Questions
How early should I prepare a DOOH campaign?
Recommended lead time: at least 4–8 weeks
1. Strategy & Creative (1–2 weeks): define objectives, messaging, concept, and initial design.
2. Design & Production (1–2 weeks): produce final high-resolution assets (static or simple video) based on screen specs.
3. Media Booking & Contract (1–2 weeks): confirm locations, schedule, pricing, and sign agreement (internal approvals may apply).
4. Technical Setup & Testing (1 week): submit assets for format checks and on-screen tests if needed.
5. Approval (1–2+ weeks, depends on venue): certain locations (e.g., airports, major stations) may require additional content review—this is often the biggest variable.
6. Go-Live Prep (a few days): final schedule confirmation, upload, and monitoring setup.
What are the benefits of DOOH advertising?
DOOH offers dynamic content updates, real-time interactivity, and data-driven delivery. It can remotely switch creatives via connected systems, and integrate sensors (e.g., footfall or weather data) to optimize performance.
How do I choose the most effective DOOH placements?
Focus on 4 key factors:
・Footfall data (peak hours and audience profile)
・Scene relevance (e.g., health drinks near gyms)
・Screen specs (resolution and interactive features)
・Competitive clutter (avoid areas overloaded with competing ads)
How can DOOH help me reach my target audience more precisely?
Location- and scenario-based targeting. You can select placements by environment—premium malls, business districts, transport hubs, supermarkets, or near gyms—naturally reaching the people in that context (shoppers, office workers, commuters, residents, fitness audiences). By scheduling different time slots, you can further refine reach (e.g., morning commute vs. lunch hours).
Which types of brands are DOOH campaigns best for?
DOOH is especially effective for:
Brand awareness: landmark screens in prime districts for fast recognition.
Promo traffic: limited-time offers to drive nearby store visits (e.g., elevator screens near restaurants).
Event marketing: syncing real-time event updates (e.g., concert countdowns, sports highlights).
Will DOOH campaigns be affected by weather?
DOOH campaigns are generally not affected by weather. Even in adverse conditions, the screens and schedule typically operate as planned.