Creative Promotional Campaign

Client : Yansheng

To boost brand exposure for “Beauty Journal” and promote its Black Mask product, we planned the “Ultra LIKE” street activation in the pedestrian zones of Mong Kok and Causeway Bay.
A branded mobile promo booth with balloon decorations attracted strong foot traffic. Brand ambassadors distributed black mask trial packs on-site and engaged the public through interactive moments—successfully increasing brand affinity and product trial rate.

Event Planning

• Large-scale street activation in Mong Kok & Causeway Bay
• Distributed Black Mask trial packs on-site
• Designed an interactive flow to encourage photo-taking and sharing

Advertising Setup

• Designed and produced a branded mobile promo booth
• Produced event props and branded display boards
• Added balloon decorations to enhance on-site attraction

Custom Outdoor Engagement Elements

• Designed photo backdrops aligned with the brand image
• Set up an interactive zone to encourage photo sharing
• Created simple engagement tasks to redeem trial packs

Promoters

• Wore branded uniforms to reinforce a professional image
• Engaged passers-by and explained product benefits
• Assisted photo-taking and distributed trial packs

Social Media Conversion

• Encouraged participants to post check-in photos on social platforms
• Increased social media followers and engagement rate
• Shared event highlights to strengthen brand image

Management & Logistics

• Managed crowd flow and monitored on-site activation operations
• Replenished trial packs and event supplies in real time
• Handled contingencies to ensure smooth execution