Creative Promotional Campaign
Client : Burner
Yansheng Group obtained the exclusive brand management and distribution rights for “burner” / “倍熱” in Hong Kong and Macau.
To support the new product launch, we planned a large-scale outdoor activation featuring sampling, interactive street games, and check-in-and-redeem gifts—quickly building strong brand awareness across Hong Kong.
Campaign Planning
• Large-scale street activation
• Product sampling and coupon distribution
• Enhanced participant experience through engaging interactions
Production & Setup
• Outdoor backdrop design and production
• Street game design and fabrication
• Event props and balloon decoration
Custom Outdoor Game
• Customized “大拼瘦” puzzle game to match the campaign theme
• Game booth production
• Gameplay design and rules setup
Promoters
• Assisted participants with check-ins and social media posting
• Led the game experience and explained product benefits and usage
• Distributed coupons and provided purchase information
Social Media Conversion
• Increased social media followers and reach
• Boosted likes and engagement
• Encouraged user-generated check-in posts for wider visibility
On-site Management & Delivery
• Outdoor site setup and arrangement
• Crowd flow management on-site
• Delivery and logistics support throughout the campaign
