Creative Promotional Campaign

Client : China Life

China Life (Overseas) was the title sponsor of the “Volleyball Nations League Hong Kong 2024”, held at Hong Kong Coliseum from June 13 to 18.
During the matches, we also hosted an on-site booth featuring an AR interactive game and plenty of giveaways, bringing fun and excitement to the public!

Event Planning

•⁠ Event coordination and overall campaign planning
•⁠ Designed a volleyball-themed AR interactive game
•⁠ Collected customer data and insights

Production & Setup

•⁠ Backdrop printing and production
•⁠ Produced event props and display boards
•⁠ Wi-Fi setup

Promoters

•⁠ Proactively invited visitors to register and follow social media
•⁠ Assisted with gameplay to boost on-site energy
•⁠ Distributed gifts and thanked participants for joining

Lead Generation

•⁠ Increased social engagement (likes & follows)
•⁠ Collected customer personal information
•⁠ Understood customers’ insurance purchasing habits

AR Interactive Game

•⁠ Score points by hitting volleyball-themed targets
•⁠ Fun props and accessories for photo moments
•⁠ Scan a QR code to receive a customised photo frame image