Creative Promotional Event

CLIENT : CHINA LIFE

China Life (Overseas) served as the title sponsor of the Volleyball Nations League Hong Kong 2025, held at Kai Tak Sports Park from June 18–22.
During the event, we set up a claw machine and a promotional booth, with a wide range of giveaways for visitors to enjoy the excitement of women’s volleyball.
The campaign successfully generated 4,000 potential leads.

Event Planning

• Event coordination and full campaign planning
• Design and procurement of the volleyball claw machine & giveaways
• Lead collection and data tracking

Ad Setup Services

• Backdrop printing and production
• Event props and promotional signage
• Custom claw machine & volleyball plush production

Promoters

• Proactively invited visitors to register and follow social channels
• Assisted game play to boost on-site engagement
• Distributed gifts and thanked participants

New Lead Generation

• Increased social media likes and follows
• Collected customer contact details
• Gained insights into insurance purchase habits

Claw Machine

• Volleyball plush toys as the key game attraction
• Designed and produced custom machine wrap stickers
• Prize distribution by color tiers, including special editions