Creative Promotional Campaign
Client : China Mobile
To further boost exposure for China Mobile’s online store and attract more potential customers, we launched the “Scan & Reward · Savings Promo Truck” campaign. A mobile advertising truck toured major residential estates, creating strong on-street visibility. On top of the eye-catching display, an interactive QR-scanning experience and on-site giveaways encouraged the public to browse the online store instantly and enjoy exclusive 12.12 limited-time offers!
Campaign Planning
• Mobile promo truck tour to reach target audiences in residential communities
• WhatsApp QR code setup to drive traffic to the online store
• Exclusive gifts for on-site purchases to increase conversion
Display & Production
• Truck body design, printing, and production
• Production of event props and advertising boards
• Custom towel-bear plush giveaway production
Mobile Promo Truck
• Volkswagen vintage Type 2
• Highly recognizable and attention-grabbing on the street
• Flexible setup to transform into a “Savings Promo Truck”
Promoters
• Assisted the public in scanning the QR code and directing them to the online store
• Introduced promotion plans and helped complete online orders on the spot
• Distributed gifts and vouchers to enhance engagement
Lead Generation
• Increased social media likes and followers
• Boosted membership sign-ups
• Drove effective traffic to the online store to support sales conversion
On-site Management & Delivery
• On-site coordination to ensure smooth event operations
• Handled unexpected situations in real time
• Managed logistics and deliveries throughout the campaign
