Creative Promotional Campaign

Client : Fuji Xerox

To promote Fuji Xerox’s smart office solutions, we selected a prime location in an SME hub—Cheung Sha Wan Plaza—and set up a “Smart Office Experience Zone” for business customers to explore future-ready workplace innovations. The event featured interactive demo areas, guided tours, and hands-on trials, supported by giveaways and lucky draws to boost engagement and brand affinity—successfully attracting a large number of potential leads.

Pre-event Preparation

• Developed the event plan and promotional strategy
• Reserved and confirmed the venue at Cheung Sha Wan Plaza
• Coordinated demo equipment, insurance, and logistics

Event Planning

• Targeted corporate users as the primary audience
• Designed an interactive experience flow and survey collection
• Planned a capsule-toy lucky draw mechanism to increase participation

Venue & Setup

• Designed the experience zone layout and demo areas
• Prepared Fuji Xerox smart office equipment and campaign materials
• Arranged lighting, audio, signage, and on-site decoration

Lucky Draw & Branded Gifts

• Rented a capsule-toy machine and created branded capsule balls
• Produced custom Fuji Xerox calendars as souvenirs
• Designed multi-tier prizes to encourage participation