Creative Promotional Campaign
Client : FUJI XEROX
To promote FUJI XEROX’s smart office solutions, we launched the “Now or Never” mobile experience truck campaign—bringing an office experience to the street so SMEs could see first-hand how FUJI XEROX streamlines daily operations. The event featured on-site product demos with professional promoters, hands-on trial sessions, cotton candy giveaways, and premium gifts. We also introduced the SME Technology Voucher Programme to help businesses reduce digital transformation costs.
Event Planning
• Developed an end-to-end campaign plan
• Arranged on-site product trial experiences
• Designed engagement flow, registration, and gift redemption mechanics
Branding & Production
• Vehicle branding design and print production
• Produced props, display boards, and promotional materials
• Set up the mobile promo counter and on-site decoration
Mobile Experience Truck
• Converted the vehicle into a FUJI XEROX solution showcase
• Built demo and consultant zones for trials and explanations
• Parked at key business hotspots to reach the target audience
Promoters
• Explained product features and subsidy details on-site
• Assisted customers with device trials and registration
• Wore matching uniforms to reinforce a professional brand image
On-site Engagement & Giveaways
• Cotton candy giveaways to draw foot traffic
• Branded gifts after trials to boost participation
• Registration and survey interactions for a complete experience
Audience Growth
• Collected leads and contact details for follow-up
• Increased brand exposure and social engagement
• Encouraged photo check-ins and sharing on social platforms
