Creative Promotional Event

CLIENT : HKTVmall

HKTVmall’s new rewards platform “CASHBACK” hit the streets!
Flyer King planned a multi-day street campaign to bring CASHBACK into the community.
A branded mobile promo truck toured multiple Tsim Sha Tsui hotspots, giving out free premium ice cream 🍦.
Participants joined via a social task—Follow + Like + Check-in—to boost engagement.
The campaign delivered strong exposure and drove immediate app downloads and conversions!

Event Planning

• Designed a multi-day street campaign flow
• Planned Tsim Sha Tsui locations and schedule
• Integrated check-in tasks with giveaway redemption

Ad Setup Services

• Designed truck ads and on-site visuals
• Produced standees, stickers, and banners
• Unified design with the brand’s orange-yellow palette

Mobile Promo Truck

• Gave out premium ice cream on the spot
• Shared CASHBACK coupons to drive downloads
• Strengthened friendly brand interaction

Social Media Engagement

• Built the “Follow + Like (Facebook / IG)” interaction flow
• Redeem ice cream via on-site check-in tasks
• Increased social reach and active participation