Creative Promotional Event
CLIENT : JD Logistics
JD Logistics teamed up with Wing Wah Bakery to deliver Mid-Autumn surprises across Hong Kong!
Flyer King planned a citywide festive activation—“Moonlight Express”—featuring a mobile promo truck and a themed mascot.
The campaign toured popular districts to give out mooncakes and coupons, creating a strong festive vibe.
The giant moon-themed truck and the “JD Moonlight Buddy” drew crowds for photos and互动, boosting brand visibility and buzz!
Event Planning
• Designed the festive flow and route plan
• Developed the “Moonlight Express” campaign concept
• Set up interactive tasks and giveaway mechanics
Ad Setup Services
• Designed festive posters, banners, and display boards
• Produced promo materials and vehicle decorations
• Coordinated lighting and on-site playback equipment
Mobile Promo Truck
• Created the “Moonlight Express” themed truck
• Built a giant moon design with festive elements
• Used brand visuals and lighting for high street impact
Mascot Activation
• Arranged the “JD Moonlight Buddy” mascot appearance
• Engaged the public through photo interactions
• Distributed mooncakes and coupons to drive participation
Promoters
• Trilingual promoters actively engaged the crowd
• Explained JD Logistics services and app offers
• Assisted tasks and distributed gifts on-site
Brand Gifts & Benefits
• Co-branded mooncake gift sets with Wing Wah Bakery
• Coupon distribution to boost app downloads
• Limited-time Mid-Autumn perks strengthened brand recall
