Creative Promotional Campaign

Client : Keeta

Keeta, a brand-new food delivery platform, officially launched in Hong Kong. Under the “HK$1 billion rewards” campaign, the platform offered a wide range of welcome offers and cash coupons.
The first stop landed in Yau Tsim Mong, hosting the “First Sip of Soup” activation at THE FOREST in Mong Kok—driving instant engagement and attracting a large number of new users.

Pre-event Preparation

• Liaised with the shopping mall and secured approvals
• Purchased public liability insurance
• Arranged power supply & installation details, including setup drawings

Campaign Planning

• “Instagrammable” food truck concept for photo moments
• Massive food giveaways and coupon distribution
• Instant cash coupon redemption for on-site check-ins

Mobile Advertising Vehicle

• Vintage camper van
• Equipped with a fridge and connected power supply
• Custom-built interior layout for a food truck setup

Promoters

• Professional promoters engaged with participants on-site
• Assisted with app downloads and distributed gifts immediately
• Handled food pickup, delivery, and hygiene upkeep