Creative Promotional Campaign
Client : ViuTV
ViuTV launched a variety of special programs to welcome the World Cup, including “Good Night Show”, themed around the FIFA World Cup™.
To support the broadcast, Flyer King arranged promoters and the ViuTV mascot to tour different districts, greeting the public and creating buzz across the city!
Campaign Planning
• Mascot parade
• Distribution of ViuTV Channel 99 giveaways
• Photo opportunities with the public
Display & Production
• Promotional fan printing and production
• Production of event props and advertising boards
• Custom-made uniforms for promoters
Promoters
• Led and supported the mascot parade
• Assisted the public to take photos with the mascot
• Distributed promotional fans and promoted the program broadcast details
Mascot
• Interacted with the public and took photos on-site
• Used body language to perform fun skits
• Did playful poses and antics to attract attention
On-site Management & Logistics
• On-site coordination and management
• Handled unexpected issues promptly
• Managed delivery and logistics during the campaign
