OUTDOOR PROMOTION
MTR is Hong Kong’s largest public transport system,
with over 4.2 million journeys every day.
MTR advertising refers to ad placements inside train cars, on platforms, and around station areas. With the MTR’s massive foot traffic, your brand message can reach a large number of commuters and travellers. Formats are flexible, including lightboxes, escalator posters, window stickers, exit stickers, in-train TV ads, and more. You can also choose specific stations to target your ideal audience more accurately.
Key Benefits of MTR Advertising
High Exposure
With millions of passengers every day, MTR ads can reach a large audience quickly and boost brand visibility.
Targeted Audience
Most riders are working professionals and families with steady spending power. Ads placed where passengers wait are highly noticeable and easier to catch attention.
Longer Viewing Time
Passengers spend time waiting and riding, creating longer exposure and more chances for your message to be seen.
Multiple Formats
With enough viewing time, you can choose from various formats—static posters or dynamic video—to match your campaign needs.
MTR Advertising Placement Overview
4-Sided Lightbox
Placed on station columns or in concourse areas, these 4-sided lightboxes offer high visibility and clear 24/7 display—ideal for brand promotion.
12-Panel Lightbox
A visually impactful series display inside stations. Great for storytelling campaigns or product series promotion, encouraging passengers to pause and look.
Escalator Panel Set
Ad panels placed above and below escalator areas. Great for daily products or service messaging, with strong visibility as passengers pass by.
Digital Screens
High-exposure digital screens in stations. Ideal for dynamic content, promotions, and campaigns that need strong attention.
What makes MTR advertising effective?
Our experienced team plans MTR advertising tailored to your brand and campaign goals. From visual design to placement strategy, we select the most effective locations and formats based on budget, audience, and district to maximize impact.
With end-to-end support from planning to execution, we ensure a smooth, worry-free process while helping your brand stay competitive and stand out in high-traffic environments.
Plan your MTR advertising campaign with Flyer King ›MTR Advertising Client Stories
Strategic Locations, Stronger MTR Exposure
We partnered with Flyer King for an MTR advertising campaign and had a great overall experience. They created visuals that matched our brand style and local culture, and also arranged professional photography to the overall quality and storytelling. The team recommended Prince Edward, Sham Shui Po, and Mong Kok stations, using 4-sided lightboxes and escalator placements to capture strong commuter attention. For social media, they planned teaser posts, on-day street photos, and recap content to extend reach online and offline. Throughout the project, they followed up proactively and responded quickly. They also optimized the plan to fit our budget and goals—for example, taking over an entire escalator area in Mong Kok to create a powerful visual impact. A solid four-star service, especially for brands that value culture and local market presence.
Human Resources Department / Nong Geng Ji
Professional Design, Stronger Brand Image
Flyer King designed a fresh and professional MTR advertising plan for us, and arranged product and brand photography. The visuals were highly attractive and helped our brand presence. They recommended Admiralty, North Point, and Tsim Sha Tsui stations, using 12-panel lightboxes and the digital screen network to boost exposure in busy areas. They also suggested taking over an entire digital screen wall in Tsim Sha Tsui with dynamic content, which matched today’s viewing habits. On social media, they arranged multiple posts—including design previews, street shots, and brand-story content—to create strong online-to-offline synergy. The team’s follow-up was thorough and attentive, covering design revisions, station arrangements, and technical support. We’re very satisfied and give a five-star rating, recommended for brands that value a professional image and health positioning.
Marketing Department / Jamieson
Immersive Experience, Premium Brand Positioning
We chose Flyer King for an MTR advertising campaign and were satisfied with the results. They designed premium-looking visuals and arranged professional photography to showcase our high-end image. The team suggested Central, Hong Kong Station, and Airport Express stations, using the digital screen network and 12-panel lightboxes to reach high-spending travellers and business professionals. They also recommended taking over an entire escalator area at Hong Kong Station to create an immersive brand experience—perfect for premium expectations today. On social media, they planned design teasers, on-day street shots, and brand recap posts to elevate the campaign. Throughout the project, they followed up carefully, shared progress updates, and proactively suggested optimizations. A solid four-star service, ideal for brands focused on premium quality and an international image.
Marketing Department / RIMOWA
Frequently Asked Questions
How do you handle unexpected incidents or faults during the campaign?
If issues occur during the campaign—such as damaged ads, lightbox faults, or content errors—we will promptly contact the relevant MTR advertising operator to arrange repair or replacement. We also have a monitoring process to maintain the best display quality and protect your brand image. If needed, we can provide make-good time or compensation to ensure the best overall results.
How long does installation take? Will it affect train operations?
Installation is usually scheduled during off-peak hours or late at night to follow MTR operating and safety rules. Typical lightbox or wall-sticker installation takes around 1–3 hours, depending on format and size. All work is handled by professionals and will not affect train operations, while meeting safety standards.
How is the display period arranged?
MTR ad display is usually sold by the week, with a minimum of 7 days. It can be extended to one month or longer based on your needs. Display periods vary by location and format. We will recommend the best timing and stations to match your plan and improve ROI.
What are the common lightbox sizes?
Common MTR lightbox sizes include:
* 4-sided lightbox: 99cm (H) x 150cm (W)
* 12-panel lightbox: 150cm (H) x 299cm (W)
We will provide the correct size guide and artwork specs to ensure proper display and full compliance with MTR requirements.
How do I choose the right MTR stations?
Station tiers:
Tier 1 (e.g., Tsim Sha Tsui, Central): highest traffic, highest cost
Tier 2 (e.g., Tsuen Wan, Kwun Tong): mid-level traffic, mid-range cost
Tier 3 (e.g., Tung Chung, Chai Wan): strong residential reach, great value
Strategy tip: match stations to your audience (e.g., business = Admiralty; tourists = Airport Express).
What types of MTR advertising are available?
MTR ad formats include:
Station ads: lightboxes, escalator posters, digital screens, exit wall stickers, concourse digital screen networks (panel)
In-train ads: window stickers, full-train wraps, in-train TV ads
We understand the options and pricing, and can recommend the most effective mix based on your budget and target audience.
Which industries are suitable for MTR advertising?
The key value of MTR advertising is “context-driven, precise reach.” By leveraging high-traffic stations (border points, shopping districts), passenger profiles (income, cross-border behaviour), and digital formats (dynamic content, programmatic buying), MTR ads can deliver efficient exposure for different targets. Whether you’re building long-term brand presence (finance, luxury) or driving short-term conversion (cross-border services, entertainment), we can match you with the right ad resources.
Is the service affected by weather?
MTR advertising is not affected by weather. The service will continue as normal even in severe weather.