Want to master print marketing? Flyer King has compiled a complete guide on flyer design, paper selection, folding methods, and street distribution strategies — everything you need from design to printing to on-ground promotion in one place!
1. Before Printing: Clarify Design Goals and Needs
Flyers remain one of the most cost-effective promotional tools. Before designing, identify your target audience, marketing objective, and key message — this determines your flyer’s size, paper type, and print volume.
Knowing your audience (street pedestrians, mall shoppers, or corporate clients) helps tailor the tone and layout. Clear objectives (website traffic, event signup, or product promotion) allow better content prioritization.
Once your direction is set, the design-to-print process becomes smoother, and your flyers will deliver maximum marketing impact.
2. Paper Selection Tips: Material Defines Brand Quality
Paper quality is often overlooked — yet it greatly affects color performance, texture, and brand perception. The right paper can instantly upgrade the feel of your campaign.
Common Paper Types
White Card / Woodfree Card – Smooth and sturdy; writable with a natural touch.
Best for: Brand cards, tags, mini posters
Gloss Art Paper – Smooth and vibrant; perfect for colorful, high-contrast visuals.
Best for: F&B, retail, event flyers
Matt Art Paper – Non-reflective and elegant; great readability.
Best for: Corporate or premium branding
Woodfree Paper – Absorbent and writable; gives a natural tone.
Best for: Forms, content-heavy designs
Double Coated Card – Thick and durable with strong color saturation.
Best for: Catalogs, invitations, premium covers
📏 Paper Weight Guide (g/m²)
The higher the number, the thicker the paper — directly affecting durability and perception
| Type | Weight Range | Best Use |
| Woodfree Paper | 80 – 140 g | Light and easy to fold; ideal for mass distribution |
| Gloss / Matt Paper | 128 – 350 g | Balanced texture and color; most common for flyers |
| Double Coated Card | 250 – 300 g | Premium look; perfect for covers or invites |
| White / Woodfree Card | 210 – 400 g | High rigidity and professional finish |
💡 Pro Tips:
- Street distribution: 128–157g for lightweight and vivid color.
- Brand invitations: 250g+ for luxury feel.
- Folded mailers: 120–170g to prevent cracking at folds.
3. Folding & Sizing: Combine Style with Function
A well-chosen folding method enhances visual flow and storytelling. Each fold type affects layout and cost, so choose based on your message.
Popular Folding Styles
Half Fold (4 panels) – Simple and elegant; ideal for menus or profiles.
Gate Fold (6 panels) – Opens from the center; adds premium touch.
Roll Fold – Smooth unfolding; great for membership or promotional brochures.
Z Fold – Dynamic and compact; perfect for event guides or maps.
大細邊風琴摺
特點：變奏版風琴摺，可加入拉頁
適合用途：書冊內頁、品牌故事
Cross Fold – Expands both ways; ideal for posters or event flyers.
Double Gate Fold – Multi-layer reveal; fits storytelling campaigns.
豬腸摺（3條骨）
特點：四等分連續向內摺成8面
適合用途：長篇說明、優惠列表
Design Tips:
- Keep inner folds slightly shorter to avoid curling.
- Reserve 2–3mm margins for folding tolerance.
- Complex folds increase cost — plan accordingly.
Common Sizes:
- A5 (148×210mm): Handy and easy to distribute.
- DL (99×210mm): Fits envelopes; perfect for promotions.
- A4 (210×297mm): Best for company profiles or detailed content.
4. Color & Print Setup: Prevent Color Shifts
Printed results often differ from on-screen previews due to color modes. Always design in CMYK (not RGB), keep a 3mm bleed, and set image resolution to 300dpi for clarity.
Export using PDF/X-1a to preserve colors and fonts.
With proper print setup, your flyers will look crisp, consistent, and professional.
5. Content & Layout: Simplicity Wins Attention
Good flyer design is about clarity and focus.
Use a bold headline to capture attention, a clear CTA (Call to Action) such as “Scan Now” or “Visit Us,” and a clean layout with ample white space.
Highlight your main offer or event details, avoid clutter, and ensure your message is instantly understood — this is how flyers convert.
6. From Design to Distribution: One-Stop Service by Flyer King
Want your flyers to truly deliver results? Leave it to Flyer King — Hong Kong’s trusted flyer design, printing, and street distribution expert since 2013.
Our professional team offers:
- 🎨 Creative Design & Layout – From concept to ready-to-print files
- 🧾 Paper & Folding Consultation – Based on your purpose and budget
- 🖨️ High-Quality Printing – Waterproof, UV-resistant materials for durability
- 🚶 Street Distribution Planning – Targeting high-traffic zones for max exposure
- 📊 Full Campaign Execution – From on-site supervision to performance tracking
With Flyer King’s one-stop solution, you can reach your audience effectively, save time, and elevate your brand image — all at once.
👉 WhatsApp us: https://wa.me/85294046128
🌐 Visit our website: https://www.flyerking.com.hk