Red Bull’s new flavour is here! 🔥
This time, Flyer King planned and executed an interactive street promotion campaign for Red Bull,
combining on-site games with social media engagement to attract strong foot traffic,
encouraging passers-by to participate, sample the product, and share their experience 📸✨
The activation featured a Follow Instagram + Play Game mechanic,
where participants could receive a free can of Red Bull’s new zero-sugar flavour upon completion.
With refreshing apple notes blended with muscat grape sweetness,
the on-site sampling instantly energised the street atmosphere ⚡️
Flyer King was responsible for the full scope of Event Planning and Roadshow Management,
including street promotion flow design, interactive mechanism setup,
promo staff deployment and on-site execution,
supported by crowd management and branded giveaway distribution.
Through a highly interactive approach, the campaign successfully drove social follows,
product trials and brand exposure —
turning product awareness into real-time tasting experiences,
and enhancing brand recall and engagement 📈
By leveraging Street Promotion + Roadshow activation,
the campaign enabled Red Bull to connect directly with its target audience,
strengthening offline engagement while amplifying online social visibility.
Looking to create a promotion that delivers interaction, experience, and exposure?
📣 Flyer King provides one-stop solutions for
Event Planning · Event Management · Roadshow · Street Promotion Activation.
👉 Enquiries:
🌐 Official Website: