Creative Promotional Campaign
Client: FWD
During the Mother’s Day period, FWD launched a limited-time “People-Care Protection Station” street promotion campaign.
Through festive giveaways such as carnations and portable fans, the campaign attracted passers-by to stop and participate.
Together with on-site promoters introducing the “People-Care” medical protection plan,
the activation enhanced brand affinity while driving on-site enquiries, subscriptions and interactive engagement.
Event Planning
・Planned a Mother’s Day themed street promotion campaign
・Designed the gift redemption and interactive participation flow
・Planned the on-site traffic flow and participation method
Display and Promotional Material Production
・Produced event display boards and branded backdrops
・Designed and printed promotional leaflets
・Prepared QR Code registration and enquiry materials
On-site Setup and Booth Design
・Set up the street booth, display table and gift area
・Arranged carnations, portable fans and promotional materials
・Optimised the on-site visuals to increase attraction
Promoters and On-site Execution
・Arranged promoters to proactively engage passers-by
・Assisted the public with subscriptions and QR Code scanning
・Introduced the protection plan and campaign details on-site
On-site Management and Logistics Support
・Managed the on-site campaign flow and order
・Handled transportation of materials, gifts and display props
・Coordinated front-stage and back-end arrangements before and after the event
Branded Gifts and Benefits
・Prepared limited Mother’s Day carnations
・Distributed practical gifts such as portable fans
・Enhanced participation through on-site benefits and giveaways
