Creative Promotional Campaign
Client: ChinaAMC (HK)
FlyerKing provided ChinaAMC (HK) with mobile ice cream truck Roadshow support for Dividend Chill Day. Combining a summer theme with a major sporting event, the campaign brought together brand promotion and an ice cream giveaway experience to attract public participation and interest in the event.
The campaign toured multiple high-traffic locations, featuring a mobile promotion truck, brand displays, promoter interaction and an on-site registration process. This helped increase brand exposure and engagement while allowing the brand message to reach target audiences in a more relaxed and approachable way.
Mobile Ice Cream Truck Coordination
・Arranged the mobile ice cream truck Roadshow
・Coordinated tour locations and event schedules
・Managed daily activities and on-site operations
Event Planning & Flow Arrangement
・Planned the campaign around a summer theme
・Designed the ice cream giveaway and interaction flow
・Planned on-site circulation and participation methods
Promotional & Display Materials
・Produced event display boards and promotional materials
・Displayed brand information and product introductions
・Prepared QR Code registration and interactive materials
Promoters & On-site Execution
・Arranged promoters to engage with the public
・Introduced the brand, products and campaign
・Assisted visitors with on-site participation
On-site Registration & Crowd Guidance
・Assisted visitors with on-site registration
・Guided participants and managed queueing
・Managed the event flow and on-site order
Daily Operations & Logistics Support
・Supported daily activities and on-site operations
・Coordinated supplies and promotional materials
・Handled on-site support and unexpected situations
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China Asset Management (Hong Kong)_Dividend Chill Day
ChinaAMC (HK) with mobile ice cream truck Roadshow support for Dividend Chill Day. Combining a summer theme with a major sporting event, the campaign brought together brand promotion and an ice cream giveaway experience to attract public participation and interest in the event.
The campaign toured multiple high-traffic locations, featuring a mobile promotion truck, brand displays, promoter interaction and an on-site registration process. This helped increase brand exposure and engagement while allowing the brand message to reach target audiences in a more relaxed and approachable way.