China Life (Overseas) launched the “REBORN” campaign through a T1 mobile advertising truck combined with a hand-drip coffee experience, bringing the brand directly to the streets while attracting pedestrians to stop by and engage. The campaign also introduced career development opportunities to insurance industry talents ☕✨
Flyer King provided one-stop event support for the campaign, including mobile advertising truck arrangement, event planning, barista and promoter staffing, as well as production of promotional materials, brochures, foamboards, and 3D coffee cup display props, ensuring smooth execution throughout the event.
Through the combination of street coffee experiences, brand displays, and promoter interaction, the campaign connected with both the public and industry professionals in a more engaging and lifestyle-driven way, enhancing brand exposure and campaign memorability 📸🔥
🎯 Flyer King was responsible for:
- Event planning and coordination
- Mobile advertising truck design and management
- Barista and promoter staffing
- Production of brochures, promotional materials and foamboards
- 3D coffee cup display props production
- On-site management and logistics support