Marketing budgets are tight, but you still need your brand message to reach the right audience. Many Hong Kong businesses face the same dilemma: should you go with EDM (email direct marketing), or physical flyer distribution to commercial buildings — commonly known as “sou lau” (洗樓)?

Heading into 2026, digital advertising competition is fiercer than ever, and audiences are increasingly fatigued by the sheer volume of content competing for their attention. At the same time, physical marketing is regaining traction in the local B2B and B2C space thanks to its direct, face-to-face reach. Flyer King, a one-stop marketing service provider in Hong Kong, offers both EDM and commercial building flyer distribution. This article compares the two across cost, reach, and use case to help you build the most effective marketing strategy.

Every year, the Hong Kong Convention and Exhibition Centre (HKCEC) and AsiaWorld-Expo host hundreds of large-scale trade fairs and exhibitions. From HKTDC Hong Kong Electronics Fair, Hong Kong International Jewellery Show and Food Expo to industry-specific exhibitions, these events attract exhibitors and buyers from around the world.

However, many first-time exhibitors underestimate the preparation time, budget and compliance requirements involved. Poor planning can lead to cost overruns, weak visitor engagement, or even exhibition booth rejection due to venue regulations.

This comprehensive guide covers everything businesses need to know before, during and after an exhibition, including booth selection, budgeting, EMF funding, RSE Report requirements and promotional material planning.

Every day, over 7.5 million people move through Hong Kong — commuting on the MTR, riding buses, walking through the streets of Causeway Bay. In a city this dense and dynamic, outdoor advertising (OOH) is far more than a sign on a wall. It is one of the most effective ways to reach your target audience at scale, build lasting brand recognition, and stay visible in a market where attention is fiercely competitive.

The numbers back this up. The Hong Kong OOH and DOOH advertising market is estimated at USD 670 million in 2026, with growth projected through to 2031. OOH is currently the best-performing traditional media channel in Hong Kong — and it is evolving fast.

Every June, Hong Kong comes alive with the aroma of traditional rice dumplings and the excitement of dragon boat races along locations such as Shing Mun River, Sai Kung Pier, and Stanley Beach. The rhythmic sound of drums and paddles fills the city as competitive teams race across the water, creating one of the most energetic cultural moments of the year.

For brands, the Dragon Boat Festival is more than a traditional celebration—it is a high-value seasonal marketing window.

In 2026, the Dragon Boat Festival falls on 19 June (Friday), creating a three-day long weekend. With increased leisure time, higher mobility, and stronger consumer spending intent, this period presents a powerful opportunity for brands to execute high-impact offline marketing campaigns in Hong Kong.